Formula
Conversion rate = conversions ÷ visitors × 100%.
How to use this calculator
- Enter your values in the fields above.
- Confirm that your inputs use the correct units.
- Select Calculate to view the result.
- Change an input to compare scenarios.
Understanding the result
Calculate website conversion rate from visitors and completed conversions. The output uses the stated formula and your inputs. Results may vary with unit conventions and rounding.
Limitations
This calculator does not independently verify input data or account for factors that are not represented by its formula. Business calculations are estimates and should be interpreted with the assumptions in mind.